DTC store · Beauty & personal care
Y.O.U
Y.O.U beauty brand website covering both skincare and makeup
- Type
- DTC store
- Industry
- Beauty & personal care
- Platform
- Shopify
- Theme
- Custom theme
- Markets
- USD · 2 languages/regions
- Services
- Custom build
Highlights
- Brand orange runs through the announcement bar, buttons and active navigation states
- Skincare categories offer two paths: by routine step and by skin concern
- Diverse group shot of models in the hero embodies Your Own Unique
- Product line tabs on collection pages for quick switching
- Shopee link in the navigation connects the marketplace channel
- About page uses three tabs covering story, values and community
Tech stack & tools
Judge.mePinterest TagShopify Inbox
Key pages
Beyond the homepage: where conversion happens
